Recent Articles

There’s no room for perfectionism within environmentalism

Many environmentalists advocate perfectionist lifestyles as the ideal way for individuals to reduce their impact on the planet. But perfectionism is a slippery slope in any domain, often pursued at a detriment to mental health and self-worth. Besides, in the context of current scientific knowledge and global supply chains, true environmental perfectionism is impossible. Sustainability…

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Sciencewashing: the new greenwashing?

While visiting Fiji in 1983, environmentalist Jay Westerveld became intrigued by a note hanging in his hotel room. The message urged guests to reuse their towels to protect the coral reefs and oceans, concluding with the phrase “help us to help our environment.” At first glance, the message seemed well-intentioned. However, beyond the four walls…

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Clean Beauty or Anti-Science: Part II

This article is a continuation of my last post, published on February 28th, 2022. Clean – for you and the environment “Clean” branding and greenwashing – a misleading marketing strategy used to deceive consumers into believing that a company’s products are environmentally friendly – are often intertwined. While most instances of greenwashing are subtle, implied…

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