This article is a continuation of my last post, published on February 28th, 2022. Clean – for you and the environment “Clean” branding and greenwashing – a misleading marketing strategy used to deceive consumers into believing that a company’s products are environmentally friendly – are often intertwined. While most instances of greenwashing are subtle, impliedContinue reading “Clean Beauty or Anti-Science: Part II”
Tag Archives: makeup
Clean Beauty or Anti-Science: Part I
As a teen in the early 2010s, I remember watching YouTube videos of influencers’ makeup collections. These people would have thousands of dollars worth of cosmetics stashed away in custom Ikea closets, opening drawers to reveal hundreds of lipsticks in nearly indistinguishable shades or eyeshadow palettes of every imaginable color. In recent years, these over-the-topContinue reading “Clean Beauty or Anti-Science: Part I”